This week, a fellow contemporary asked me if we have a brand archetype that’s extremely egocentric, selfish and occasionally amoral, as that’s how he’s to act on behalf of his client from time to time. The superego, the psychopath, the narcissist are missing from Carl Jung’s lexicon of brand archetypes. Reflecting on his confronting rhetoric got me percolating about the narcissism epidemic – across society in general and brands.
"Food doesn’t taste better or worse when documented by Instagram. Laughter is as genuine over Skype as it would be sharing a sofa. Pay attention. Take in nature, hold someone’s hand, read a book. But don’t ever apologize for snapping a photo of a sunrise after a hike, or blogging about the excitement of having a crush, or updating your goodreads account. All of these things are good and should be celebrated. Smile at strangers on the sidewalk and like your friends’ selfies. It’s all good for the human spirit."