— The Abolition of Work by Bob Black, 1985 (via ifveniceissinking)
This is particularly key at the moment, as my team and I are regularly pulling 60+ hour weeks at work, and being told ‘not to work ourselves to death’ and also ‘what could you be doing with your leisure time that’s more important than this?’
This week, a fellow contemporary asked me if we have a brand archetype that’s extremely egocentric, selfish and occasionally amoral, as that’s how he’s to act on behalf of his client from time to time. The superego, the psychopath, the narcissist are missing from Carl Jung’s lexicon of brand archetypes. Reflecting on his confronting rhetoric got me percolating about the narcissism epidemic – across society in general and brands.